About Pure

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PURE is the UK consumer electronics company that started the digital radio revolution, and now dominates that market worldwide, consistently delivering products with an acclaimed mix of high performance and ease of use.

PURE produces a complete range of digital and 'connected' radios, including best-selling personal, kitchen, bedside, hi-fi and in-car models. Widely credited with kick-starting digital radio in the UK, PURE's EVOKE-1S is the best selling digital radio in the world with an iconic and much imitated design. PURE is proud of its many firsts: EVOKE-3, the first radio with an electronic programme guide, SONUS-1XT, the first digital radio with voice feedback; the Bug, the first digital radio to pause, rewind and record live radio; Siesta, the first of many EcoPlus products featuring low power consumption, recycled packaging, and components selected to minimize their environmental impact; Highway, the first mainstream in-car digital radio; and Move, the first radio recommended by the Energy Saving Trust.

In August 2008 PURE launched its first 'connected' radio, EVOKE Flow. Acclaimed by Hi-Fi Choice as 'a radio changing product' and winner of What Hi-Fi Sound & Vision's 'Radio Product of the Year 2008', EVOKE Flow plays broadcast radio (digital and FM), internet content (thousands of stations, podcasts, listen again programmes and PURE Sounds) and music streamed from your computer.

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